


Framework for Marketing Management, A, Global Edition
Marsoni
M251S
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Friday, May 29
Framework for Marketing Management, A, Global EditionFor graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Kellers 15th Edition of Marketing Management, a comprehensive look at marketing strategy. The books efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated
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